Ainsley Smith, Director, Marketing & Product Development

Ainsley Smith, Director, Marketing & Product Development

Experience Doesn’t Eliminate Vulnerability

I recently came across a YouTube short by content creator Christi Newrutzen that resonated with me. In it, she says: "Do it messy. Do it scared. Do it unprepared." For much of my career, I've been responsible for creating content on social media. A decent part of that role has been supporting team members in creating content too. Those conversations can follow a similar path – there’s an exciting idea brought forward, we might shape it together, tighten the writing, clarify the message, and work towards completing the final draft. Christi’s quote got me thinking about how somewhere between the [...]

Two Years of Leaps&Bounds: A Founder’s Report Card2

Two years ago, on March 8, 2024, Leaps&Bounds officially launched. I had no idea what the first two years would bring. Since then, I’ve started a small tradition for myself: writing a “report card” at milestone moments to reflect on how things are going. My hope is that ten years from now I’ll look back on these reflections and remember what the early years of building this business actually felt like. The short version of this year’s report card? It’s been an incredible year. Our Team Is Growing In March 2025, we had four full-time team members and one part-time. [...]

Purpose in Action: There’s No Such Thing as “Too Small”

We believe that success isn’t just about performance, it’s about purpose. This year, our sense of purpose took on new energy as we launched our first-ever United Way campaign as a company. We kicked things off in September by volunteering at the United Way Plane Pull, an inspiring event that reminded us how much stronger we are when we pull together (literally and figuratively!). Giving back has always been part of who we are and we believe that supporting our communities strengthens not only those around us, but also the bonds within our team. Every gift, every hour, and every act [...]

The Many Faces of Success

We often talk about “success” as if it means the same thing for everyone. Traditionally, it’s defined by external markers: more responsibilities, a bigger role, a fancier title, a higher salary. And of course, these benchmarks are valid, but they don’t always tell the whole story. For many people, myself included, success shows up in more nuanced and personal ways. For me, it’s about feeling truly needed by my team, filling gaps before they become cracks, and building meaningful connections with my colleagues. It’s also about getting to take on stretch projects that challenge me, keep things fresh, and make [...]

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